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Longines FEI World Cup Western European League; Porsche Helsinki Horse Show
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Longines FEI Jumping World Cup Western European League - Helsinki International Horse Show

On Sunday 21 October 2018, Gudrun Patteet (BEL) and Sea Coast Pebbles Z claimed the second leg of the Longines FEI Jumping World CupTM during the Helsinki International Horse Show. German rider Hans-Dieter Dreher and his mount Embassy II arrived second followed by Sweden’s Peder Fredricson on Hansson WI. As the Title Partner, Official Timekeeper and Official Watch of the Longines FEI Jumping World Cup™ series, Longines was proud to grant the winning rider with an elegant Longines watch as a reward of her great performance.

Besides, this world-class competition was also the perfect opportunity for the spectators to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look marked by the brand’s unique elegance.

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Longines FEI World Cup North American League; Del Mar; 2018; Jumping
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Longines FEI World Cup North American League - Del Mar

On Saturday 20 October 2018, American rider Zazou Hoffman and her mount Samson II claimed the 5th leg of the 2018/2019  Longines FEI Jumping World CupTM North American League in Del Mar, California. Eduardo Menezes (BRA) on H5 Quintol arrived second, while USA’s Georgina Bloomberg on Charmeur completed the podium.


As the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World CupTM North American League series, Longines was delighted to grant the Zazou Hoffman with an elegant Longines timepiece. Besides, the Swiss watchmaker was proud to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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QIPCO British Champions Day; Ascot; 2018; Horse Racing;
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QIPCO British Champions Day - Ascot

The Swiss watch brand Longines, Main Partner, Official Timekeeper and Official Watch of Ascot Racecourse, was proud to provide its timekeeping expertise to the five thrilling races of the QIPCO British Champions Day, including the QIPCO British Champions Stakes, claimed by Craksman led by 2015 Longines World’s Best Jockey Frankie Dettori. This much-anticipated race day, which concludes the British flat racing season, was also marked by the celebration of the Flat Season Owners’ Championship title, claimed again this year by Godolphin. The Thoroughbred horseracing stable was represented by Hugh Anderson, Managing Director for UK & Dubai, and Sam Bullard, Director of Stallions, who received a Longines timepiece as well as a trophy form the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing.


In addition, the QIPCO British Champions Day was the opportunity for the brand to host an official presentation of its Longines Tracking System – first inaugurated in June during Royal Ascot and currently in use at Ascot racecourse – to selected members of horse racing world and press. This game-changing technology provides instant data on the exact position of horses during a race, race rankings, the distance between horses as well as their acceleration and deceleration, and measures the horses’ covered and remaining distance in the race. In addition to these features improving the experience for both racing professionals and spectators, the system does not require any permanent installation on the racecourse, as it is entirely based on satellite data. This enables racecourses located in protected historical or natural sites to be equipped with such advanced technology.


The Official Watch of the QIPCO British Champions Day was a model from the Record collection, featuring a mother-of-pearl dial and diamond indexes. Combining classic elegance and excellence, the pieces of this line are equipped with with automatic calibres and are chronometer-certified by the Swiss Official Chronometer Testing Institute (COSC).

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Longines Beijing Masters; Jumping; 2018; Beijing; Longines; Henrik von Eckermann
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Longines Beijing Masters - 2018

Questo fine settimana, lo stadio Nido d’Uccello di Pechino ha ospitato l’edizione 2018 del Longines Equestrian Beijing Masters, che ha riunito i migliori fantini cinesi e internazionali per tre intense giornate di gare. In qualità di sponsor titolare e orologio ufficiale dell’evento, Longines è stata fiera di cronometrare la notevole performance di Henrik von Eckermann, che in sella a Cincitty ha conquistato la vittoria del Longines Grand Prix, l’evento conclusivo del weekend. Il podio è stato completato da Ciren Bianba con High Sky du Sud e da Daniel Deusser con Gringovantelzenhout. L’attore taiwanese e Ambasciatore Longines dell’eleganza Eddie Peng, ospite d’onore del brand a Pechino, ha consegnato a Henrik von Eckermann un elegante segnatempo Longines.


Il Longines Equestrian Beijing Masters 2018 è stato anche un’occasione unica per il marchio della clessidra alata per presentare un modello maschile della collezione Record con quadrante bianco opaco e numeri romani dipinti che ha ottenuto la certificazione di “cronometro” da parte dell'istituto di Contrôle officiel suisse des chronomètres (COSC). L’eccezionale modello è completato da un bracciale in acciaio inossidabile.

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Longines FEI World Cup Western European League; Oslo Horse Show; 2018; Jumping; Douglas Lindelöw; Zacramento
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Girone Europa Occidentale Longines FEI Jumping World Cup™ - Oslo Horse Show

La prima tappa della stagione 2018-2019 del Girone dell’Europa Occidentale della serie Longines FEI Jumping World Cup™ è stata segnata dalla grande vittoria di Douglas Lindelöw. Il fantino svedese e il suo cavallo Zacramento hanno conquistato il titolo in testa al francese Kevin Staut con Silver Deu De Virton H D C e a Edwina Tops-Alexander (AUS) con California.


Longines è lieta di essere sponsor titolare, cronometrista e orologio ufficiale della serie Longines FEI Jumping World Cup™ (Girone dell’Europa Occidentale, Girone dell’America del Nord e Girone della Cina), in cui i cavalieri si contendono la qualificazione alla finale del Longines FEI Jumping World Cup™ che si terrà a Göteborg nell’aprile del 2019.


Inoltre, questo appuntamento di spicco nel calendario di salto a ostacoli è stata l’occasione perfetta per presentare al pubblico l’orologio ufficiale dell’evento, il Conquest V.H.P. “Very High Precision”, un nuovo traguardo nella tecnologia al quarzo che unisce precisione estrema, tecnicità elevata e un look sportivo, contraddistinto dall'eleganza unica del marchio.

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Longines opens its Flagship Boutique in Orchard Road, Singapore

Longines is pleased to announce the opening of its Singapore Flagship Boutique at Wisma Atria, located along renowned shopping strip, Orchard Road. It is the largest Longines Boutique in Singapore and carries the widest range of timepieces.


“We are looking forward to welcoming our customers in this new Boutique. I’m confident that the Longines Boutique will grant an exclusive shopping experience to every customer. In the name of the Swatch Group and the Longines management, I wish the Boutique and the whole Longines team the best of luck and business with this brand new Longines Boutique.”, said Walter von Känel, President of Longines.


The new Boutique measures approximately 1,500 square foot and reflects the brand’s devotion to tradition, elegance and performance in its design. It features a crystal-clear façade providing an unobstructed view illuminating the entire space. The interior emanates freshness from the clean and luminescent white walls, which are perfectly contrasted by the blend of lacquered wood furniture, leather and white flooring with soft gray veining


A centrepiece formed by five watch towers welcomes customers with a curated display of gold and diamond timepieces. The first section of the boutique features timepieces from the key Longines collections – Elegance, Watchmaking Tradition, Equestrian, Sport and Heritage. Customers are able to view Equestrian timepieces, which are displayed on a dedicated wall, highlighting the brand’s involvement in the Equestrian world.


%break%The second section of the Boutique highlights Longines’ rich history of more than 185 years through a feature wall illustrating the evolution of the Longines’ logo over the years and a display of Heritage timepieces flown in from the brand Museum in Saint-Imier, Switzerland – the birthplace and Headquarter of Longines. A private lounge area at the end of the Boutique is decorated with a white modern sofa atop a plush carpet creating an indulgent yet inviting ambience. Over here, customers are able to browse through desired timepieces and experience the world of Longines.


“We hope that this new boutique will become a destination for watch collectors and enthusiasts to experience discovering watches in an elegant environment reflecting the DNA of the brand”, said Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines. “The visitors will have the opportunity to explore a part of our rich history thanks to the Heritage Corner, specially designed for the occasion and furnished with exceptional timepieces from our Museum. We are now highlighting the remarkable experience the company has acquired in an infinite range of sports events that exude elegance, technology, precision and strength, which are all characteristic features of the brand.”

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