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Arina and Dina Averina; Ambassadors of Elegance
22/11/2017
Corporate
Arina e Dina Averina

Saint-Imier (Svizzera), 14 novembre 2017 – Longines ha il piacere di annunciare che le campionesse di ginnastica ritmica Arina e Dina Averina sono le nuove Ambasciatrici dell'Eleganza della Maison. Le sorelle russe si distinguono fin dal loro primo ingresso nella World Cup nel 2014, guadagnando diverse medaglie. Le giovani atlete piene di talento incarnano alla perfezione lo slogan del marchio Longines "Elegance is an attitude".

 

Le ginnaste russe Arina e Dina Averina sono state accolte nella famiglia Longines come Ambasciatrici dell'Eleganza. Nate il 13 agosto 1998, già all’età di quattro anni le due gemelle scoprono il mondo della ginnastica, grazie all’influenza della mamma. L’edizione del 2011 dei Russian-Chinese Youth Games segna il debutto di Arina e Dina nelle competizioni internazionali: Dina conquista la medaglia d’oro e Arina si classifica in quinta posizione nella competizione individuale. Successivamente, le due ginnaste hanno gareggiato in diversi tornei, fra cui l’edizione 2015 del Corbeil-Essonnes International Rhythmic Gymnastics Tournament, l’MTK Budapest del 2015, l’International tournament di Lisbona del 2016 e il Grand Prix Final di Eilat del 2016, ottenendo eccellenti risultati e portando a casa diverse medaglie. Altrettante vittorie si aggiungono al palmarès 2017 delle due ginnaste, come quella ai Giochi mondiali di Breslavia e alla 35a edizione dei Campionati del Mondo di ginnastica ritmica di Pesaro. Longines ha partecipato in qualità di partner e cronometrista ufficiale di questo evento di fama mondiale che ha visto Dina salire sul gradino più alto del podio nel concorso individuale, seguita dall’argento della sorella Arina.

 

Dina e Arina Averina sono in perfetta simbiosi con i valori Longines perché attente tanto alla performance quanto all'eleganza. Sin dagli albori della loro carriera come ginnaste, le sorelle Averina hanno dimostrato un talento straordinario e ottenuto risultati eccezionali. Longines si impegna a sostenere i giovani atleti più dotati della loro generazione ed è impaziente di assistere allo sviluppo di una promettente carriera per queste due ginnaste.

 

La Maison Longines è entrata nel mondo della ginnastica nel 1912, quando ha lanciato un sistema di cronometraggio elettro-meccanico innovativo. Da oltre venticinque anni, Longines è partner e cronometrista ufficiale delle prove di ginnastica artistica e ritmica della Federazione Internazionale di Ginnastica (FIG).

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Longines Rising Star Award; Monte-Video; Equestrian; 2017
22/11/2017
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Harry Allen appointed Longines Rising Star 2017

On 21 November 2017, at the prestigious 2017 FEI Awards Ceremony held in Montevideo, Uruguay, Irish jumping rider Harry Allen was presented the Longines Rising Star by Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing. The promising young athlete also received an elegant Conquest Classic chronograph fitted with a self-winding caliber.  

 

Ireland’s 16-year-old jumping rider Harry Allen is following in his older brother Bertram Allen’s footsteps, making a name for himself on the international stage in show jumping. The 2017 Longines Rising Star laureate has had a hugely successful year, claiming double gold at the European Pony Championships in Kaposvár, Hungary. Despite his young age, Harry already has a long list of his own successes with a total of 20 international wins.

 

Longines is particularly pleased to participate in the FEI Awards Ceremony, which was set up in 2009 to acknowledge the contribution of personalities and organizations in their progress in equestrian sports – both indoor and outdoor. The Longines Rising Star rewards athletes between the ages of 14 and 21 who demonstrate outstanding sporting talent.  

 

More generally, the winged hourglass brand attaches great importance to encouraging youngsters to practice sports. Therefore, Longines supports young athletes through programs linked with sports and the values that it upholds, including the Longines Rising Ski Stars prize offered to the best woman athlete under the age of 21 and male athlete under 23 taking part in the FIS Alpine Ski World Cup, the Longines Future Ski Champions competition for athletes under 16, the Longines Future Tennis Aces tournament organized for children under 13, running in parallel to the Roland-Garros tournament, and the Longines Future Racing Stars open to young jockeys at the Prix de Diane Longines.%break%Longines and the FEI

 

Longines seized the opportunity of this celebration evening at the FEI Awards Ceremony to announce its involvement with FEI Solidarity by giving its support to the “FEI Solidarity Retraining of Racehorses in partnership with Longines”. The objective is to educate riders and trainers to use proper techniques in order to retrain former racehorses to perform as sport horses in the disciplines of Dressage, Jumping, Eventing and Endurance. It is thus a way to give racehorses whose career is at a halt, a second chance in countries where they would otherwise not be given this chance. The Swiss watch brand is very proud to support this project, which is perfectly in line with its long-lasting commitment to the equestrian world.  

 

As part of Longines’ Top partnership with the FEI, the Swiss brand is the Title Partner, Timekeeper and Watch of the three Longines FEI World CupTM Jumping leagues: Western European, North American and China League, including the Longines FEI World CupTM Jumping Final as well as the newly-named Longines FEI Nations CupTM Jumping series and Final. In addition to its involvement in equestrian sports, Longines’ values of Elegance, Performance and Tradition further strengthen the close links that the brand has been developing with the equestrian world for more than a century.

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South Indian actress Ms Hansika Motwani, longines, symphonette, Boutique, Chennai, India
21/11/2017
Corporate
The Longines Symphonette steel and gold ladies collection was launched at the Longines Boutique in Chennai

On 16 November 2017, the Swiss watch brand Longines launched its latest variation of the Longines Symphonette at the newly renovated Longines Boutique in Chennai, India.
An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight of their evenings out. The Longines Symphonette now available in a new variation with pink gold, charms its female customers with its chic and trendy aesthetics, while remaining faithful to the elegance that characterizes the brand. The solid rose gold crown and touches of pink on the dial harmoniously match the bracelet that intertwines steel and a rose gold cap.
During the event, famous South Indian actress Hansika Motwani was presented with an elegant watch from this new line, as recognition of her beauty, personality and work in the performing arts.

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21/11/2017
Corporate
Longines launches new Record collection and celebrates its 185th Anniversary in Beijing

Announced at Baselworld 2017, the Record collection was the highlight of the celebrations, conveying a sense of timeless excellence unique to the Longines brand. With a powerful profile and advanced technical innovation, this landmark collection is symbolic of the brand’s commitment to timeless excellence. The entire series of automatic timepieces has been awarded a “chronometer” distinction by the Swiss Official Chronometer Testing Institute (COSC). The models feature a single-crystal silicon balance spring with unique properties, ensuring the highest calibre of performance that can be achieved in a quality timepiece of today. The technical innovation of the Record collection will secure its place among Longines’ most classic timepieces.

By presenting this new watches in the heart of Taimiao, one of Beijing’s most iconic and enduring dynastic vestiges, Mr von Känel, President of Longines, said “Tradition, elegance and performance, three values dear to Longines, are perfectly combined in the new collection that we are launching today: the Record collection. Indeed, its models do not simply show Longines’ watchmaking expertise, but they are also a display of the brand’s signature classic style.”

The evening was also the occasion to celebrate the brand’s 185th anniversary. Timepieces from the Record collection are exhibited alongside a selection of vintage mementos in the Longines 185th Anniversary Exhibition hosted at Taimiao until 19 November. The exhibition features some of Longines’ most iconic modern timepieces as well as a curated selection of vintage pocket watches, timing devices, early wristwatches directly sourced from the Longines museum in Saint-Imier. With collections of archived photographs, achievements, advertisements and films on display, visitors are offered a unique glimpse into the company’s decorated past.

Guests also witnessed the launch of “Longines through Time”,a historical book, written by Longines International Brand Heritage Manager Ms Stéphanie Lachat. Retracing the evolution of Longines since its establishment in 1832, the book delivers an insightful account of the its centuries-long devotion to elegance and performance. It serves as a tribute to the brand’s renowned approach to watchmaking and timekeeping, seamlessly embracing both heritage and innovation in the creation of all its timepieces.

To cap the evening, Longines introduced its new Ambassador of Elegance, Zhao Liying. Adored by the audience for her pretty look and admirable professional acting skills, the Chinese actress already has an impressive list of successes despite her young age. Ranked fourth in Forbes’ 2017 Top 100 Chinese Celebrities, Ms Liying is the newest addition to the Saint-Imier company’s star-studded circle of Ambassadors that includes Kate Winslet, Simon Baker and Aishwarya Rai Bachchan, among others.

Ms Zhao Lying graciously said the following about what she shares with the brand: “I would like to say how delighted I am to be here tonight with Longines for the launch of the new Record collection. As a woman, I am proud to be the Ambassador of a brand which sells as many lady watches as men’s. I am very proud to be now a part of Longines history.”

Guests had the opportunity to visit the exhibition after the official parts. The Longines 185th Anniversary Exhibition is also open for public viewing from November 18-19 between 9 am and 4pm.

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Longines China Tour - Leg 4; Guangzhou; Jumping; 2017
21/11/2017
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Longines China Tour - Leg 4 - Guangzhou

This weekend was marked by the fourth and final leg of the Longines China Tour, held in Guangzhou, and supported by the Swiss watch brand as Title Partner and Official Timekeeper.

The highlight of the event, the Longines Grand Prix, was claimed by Dutch rider Vincent Vermeulen, ahead of China’s Liang Ruiji and France’s Olivier Guillon. The winner was presented with an elegant Longines timepiece as recognition for his great achievements.

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Longines FEI World Cup Western European League - Stuttgart German Master; Jumping; 2017
21/11/2017
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Longines FEI World Cup Western European League - Stuttgart German Master

This weekend the Longines FEI World CupTM Jumping Western European League stopped in the German city of Stuttgart. Swiss rider Steve Guerdat claimed the victory on Hannah at the eponymous Longines FEI World CupTM Jumping Grand Prix of Stuttgart, in front of German rider’s Philipp Weishaupt on Asathir and  Christian Ahlmann on Epleaser van't Heike. Guerdat was rewarded with an elegant Longines watch as a recognition for his performance.

Longines is the Title Partner and Official Timekeeper of the Longines FEI World CupTM Jumping Western European league, Chinese league and North American league.

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