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Royal Ascot; Longines Ambassador of Elegance; Eddie Peng
21/06/2018
Courses de Plat
An elegant race day at Royal Ascot with Longines Ambassador of Elegance Eddie Peng

Characterized by a typical English sartorial elegance, Royal Ascot is considered worldwide to be one of the most prestigious sporting events in the calendar. After celebrating its ten-year partnership with Ascot in 2016, Longines proudly announced last week the renewal of its long-lasting association with the Berkshire racecourse. Under this agreement, the brand becomes an Official Partner of Ascot and continues its designation as Official Timekeeper and Watch. At Royal Ascot, the brand is also given an elevated profile, which includes stalls branding, on Wednesdays.

This day was thus chosen by Longines to invite its Ambassador of Elegance, acclaimed Asian actor Eddie Peng, to experience the Royal Meeting’s unique atmosphere. Following the remarkable victory of Kew Gardens in the Queens’ Vase, Eddie Peng, together with Longines Vice President and Head of International Marketing Juan-Carlos Capelli, presented Longines timepieces to the winning owners, lad, trainer Aidan O’Brien, jockey Ryan Moore. Later on that day, the Prince of Wales and the Duchess of Cornwall rewarded the winning connections of Poet’s Word with the brand’s timepieces as well.

 

In line with the refinement of the Royal Meeting, Longines is highlighting the Record collection as the Official Watch of the event. The automatic models in this line combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties. In addition, they are certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.
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Horse Racing; Royal Ascot; 2018
19/06/2018
Courses de Plat
Royal Ascot 2018

As the Official Partner and Timekeeper of Royal Ascot, the Swiss watch brand Longines was proud to reward Calyx’s winning owner, trainer, lad and jockey – Frankie Dettori, winner of the 2015 Longines World’s Best Jockey – with elegant Longines timepieces, following their victory in the Coventry Stakes. Later in the day, Her Royal Highness Princess Anne also presented the King’s Stand Stakes winners with watches from the brand.

 

Characterized by the most traditional English sartorial elegance, Royal Ascot was the equestrian rendezvous chosen by the brand to invite the American rider Ariana Rockefeller and UK couple Ali Gordon and Lydia Millen to take part in a photo shoot featuring the Official Watch of the event, a ladies’ model and a gent’s model from the Record collection. Combining classic elegance with excellence, all timepieces in this line integrate a silicon balance spring with unique properties, and are certified as “chronometers” by the Swiss Official Chronometer Testing Institute (COSC).

 

Longines recently announced the renewal of its long-lasting partnership with Ascot, which sees the brand become an Official Partner of the racecourse and continue its designation as the Official Timekeeper. At Royal Ascot, the brand is also given an elevated profile, which includes stalls branding, on Wednesdays.

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Horse Racing; Prix de Diane Longines; 2018
17/06/2018
Courses de Plat
Prix de Diane Longines 2018

The 169th edition of the Prix de Diane Longines saw the incredible victory of Laurens ridden by American jockey Patrick McDonald at the world’s most important race for fillies. The eagerly anticipated racing event took place at the sumptuous Chantilly racecourse on Sunday 17 June 2018 in front of thousands of spectators who flocked to watch the day’s eight thoroughbred races. As the Title Partner, Official Timekeeper and Watch of the event, Longines celebrated Laurens’ remarkable performance by awarding its owner, trainer and jockey with elegant timepieces. They were presented by Zhao Liying, Longines Ambassador of Elegance, who joined the Longines family in 2017 to mark the brand’s 185th anniversary. Renowned for her remarkable acting talent and widely recognised as a true style icon, Zhao Liying has over 60 million fans on Chinese platform Weibo.

At the emotional sporting event, Zineb El Briouil put in a winning performance on Beaupreau in the Prix Longines Future Racing Stars, which is open to young jockeys from riding schools across the world, allowing the winner to be granted a school bursary. Meanwhile amateur jockey Alice Bertiaux and her horse Ducale di Maremma took first place in brilliant style in the Prix de La Reine Marie-Amélie Longines, a race between female riders from FEGENTRI (International Federation of Gentlemen and Lady Riders). The watch brand has always been committed to showcasing the passion of up-and-coming talent and amateurs for their favourite sport, and it was therefore delighted to award the champions of the races with an elegant Longines watch.

At the day of races, imbued with its own unique brand of elegance, the event’s Official Watch was also revealed to spectators: a model from the Record collection. The line combines classic elegance and excellence with the aim of becoming one of the brand’s flagship ranges. Given their high accuracy, all the models in the Record collection have been certified as chronometers by the COSC (Official Swiss Chronometer Testing Institute). A timepiece belonging to the Record collection was presented by Zhao Liying to the most elegant female racegoer, Joana Contremoulin, the winner of the “Mademoiselle Diane by Longines” award.

In addition, Longines is delighted to be the main patron of the “Painting the Races” exhibition held at the Domain of Chantilly from 16 June to 14 October 2018. The brand is proud to be associated with the exhibition, which will allow the public to discover exceptional works featuring racehorses dating from the late 18th century to the late 19th century. The equestrian world has been of central importance to Longines for over 140 years.

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FEI Nations Cup; Division 1; Sopot
17/06/2018
Sauts d'obstacles
FEI Nations Cup - Division 1 - Sopot

On Sunday 17th of June, Team Belgium, composed of Olivier Philippaerts, Pieter Devos, Jerome Guery and Niels Bruynseels, were convincing winners of the Longines FEI Jumping Nations Cup of Poland held in Sopot. Second place was taken by Team France, followed by Team USA. As the Title Partner, Official Timekeeper and Watch of this international show jumping competition, Longines was also proud to present another highlight of the event: the Longines Grand Prix on Friday 15th of June. On this occasion, Henrik von Eckermann (SWE) on Castello earned first place, ahead of Margie Goldstein-Engle on Royce and Jaroslaw Skrzyczynski on Chacclana. Longines was proud to grant the winners of both competitions with elegant timepieces as a reward for their great performance.

It was also the occasion for the brand to highlight the Official Watch of the event, a model from the Conquest V.H.P. “Very High Precision”, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look marked by the brand’s unique elegance.

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Longines; inaugurates; Painting the races; patron
16/06/2018
Corporate
Longines inaugure l’exposition « Peindre les courses » en tant que mécène principal

L’exposition « Peindre les courses », qui se tient à la Salle du Jeu de Paume du 16 juin au 14 octobre 2018, permet au public de découvrir des œuvres exceptionnelles datant de la fin du XVIIIe siècle à la fin du XIXe siècle, avec pour thème le cheval de courses. Elle s’articule autour des œuvres de trois artistes majeurs : George Stubbs, Théodore Géricault et Edgar Degas et est en phase avec les valeurs de Tradition, d’Elégance et de Performance si chères à Longines. En effet, la marque horlogère suisse place la Tradition au fondement de son innovation pour construire son avenir. Il en va de même pour les artistes représentés au sein de cette exposition : Degas – par ailleurs contemporain de Longines – a créé parmi les plus beaux tableaux dans la continuité de ses prédécesseurs Stubbs et Géricault. Ensuite, le magnifique Domaine de Chantilly dans lequel se tient l’exposition, tout comme les courses à plat qui y sont à l’honneur – font écho à l’Elégance, valeur intrinsèque de notre marque. Quant à la Performance, elle est celle de l’artiste et de l’horloger, comme celle du cheval et de son jockey.

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Longines Global Champions Tour; Cascais; 2018; Nicola Philippaerts; H&M Harley vd Bisschop
16/06/2018
Sauts d'obstacles
Longines Global Champions Tour - Cascais 2018

The eighth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and Official Timekeeper, ended this Saturday in Cascais. The weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Cascais, was marked by the victory of Nicola Philippaerts on H&M Harley vd Bisschop. In recognition for his great achievement, the Belgian rider was presented with an elegant Longines timepiece.

During the event, Longines has highlighted a Conquest V.H.P. “Very High Precision” model as the Official Watch. This timepiece represents a new achievement in the field of quartz, in combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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