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Longines FEI Nations Cup; North America; Ocala
18/02/2018
Springreiten
Longines FEI Jumping Nations Cup of USA - Ocala

On 18 February 2018, François Lamontagne on Chanel du Calvaire, Tiffany Foster on Brighton, Ian Millar on Dixson and Eric Lamaze on Coco Bongo from Team Canada galloped to victory during the very first leg of the newly named Longines FEI Jumping Nations Cup series. Team Brazil took second place followed by Team Ireland.

On 16 February, Australian rider Rowan Willis and his mount Blue Movie earned first place at another highlight competition of the event: the Longines Grand Prix. The Swiss watchmaking brand Longines was delighted to reward the winners of both competition with elegant Longines timepieces.

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White Turf; 3rd Raceday; St-Moritz
18/02/2018
Flachrennen
White Turf - 3rd Raceday - St-Moritz

Nach drei unvergesslichen Sonntagsrennen gewann Maxim Pecheur auf Nimrod den Longines 79. Grosser Preis von St. Moritz, vor Dayverson De Barros auf Berrahri und Rene Piechulek auf Amun. Mit einem Preisgeld von CHF 111‘111 war dieses Rennen das Höchstdotierte der Schweiz. Für dieses 111. Jubiläum freute sich Longines, wieder Offizieller Partner, Offizieller Zeitnehmer und Offizielle Uhr des Anlasses zu sein.

 

Nach diesen drei Sonntagsrennen ehrte Longines Maxim Pecheur, den besten Jockey des Wettbewerbs, mit der "Longines Jockey Silver Trophy".

 

Seit 1907 finden diese einzigartigen Pferderennen auf dem zugefrorenen St. Moritzersee im Kanton Graubünden statt. Als Sportanlass der Sonderklasse und gesellschaftliches Highlight vor märchenhafter Kulisse im Engadin zählt der White Turf zum erlesenen Kreis der „Swiss Top Events“. Dieses Jahr feierten die Internationalen Pferderennen St. Moritz ihr 111-jähriges Jubiläum und fanden am 4., 11. und 18. Februar statt.

 

Die Offizielle Uhr der heutigen Veranstaltung ist die Conquest V.H.P. (Very High Precision). Diese silberfarbene 41 mm Uhr verfügt über eine sehr lange Batterielebensdauer sowie einen ewigen Kalender. Mit ± 5 Sek./Jahr kombiniert dieses Modell äusserste Präzision, hohe Technizität und einen sportiven Look mit der einzigartigen Eleganz der Marke.

 

Die Verbindungen zwischen der Schweizer Uhrenmarke und St. Moritz bestehen seit mehr als einem Jahrhundert. So schickte Longines 1894 zwei Modelle mit Handaufzugswerken als Zeitmessinstrumente in den weltbekannten Ort im Engadin. Dies war der Beginn einer Reihe von Partnerschaften in der Zeitmessung bei verschiedensten sportlichen Disziplinen, insbesondere in den Bereichen Ski alpin, Gymnastik und Pferdesport.

 

Des Weiteren ist Partner und Offizielle Uhr die Uhrenmarke ihre des Schweizer Kurorts. Die Touristeninformation, die Schweizer Skischule sowie die Bergbahnen von St. Moritz tragen die Farben der Marke mit der geflügelten Sanduhr.

 

Die Begeisterung der Schweizer Uhrenmarke für den Pferdesport geht aufs Jahr 1878 zurück. Damals produzierte Longines einen Chronographen, auf dem ein Jockey mit seinem Pferd eingraviert war. Dieses Modell war ab dem Jahre 1881 auf der Rennbahn sehr beliebt und wurde aufgrund seiner sekundengenauen Zeitmessung von Jockeys und Pferdeliebhabern geschätzt.

 

Heute umfasst Longines’ Engagement im Reitsport die Bereiche Pferderennen, Springreiten Distanz- und Vielseitigkeitsreiten. Eleganz, Höchstleistung und Tradition sind die gemeinsamen Werte der Uhrenmarke und des Pferdesports und die Pfeiler, welche die enge Verbindung der Marke mit dem Reitsport begründen, in dem Longines seit über einem Jahrhundert tätig ist.  

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President of UAE Show Jumping CUP CSIO5* presented by Longines; 2018
17/02/2018
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President of UAE Show Jumping CUP CSIO5* presented by Longines 2018

On 17 February 2018, Team New Zealand composed of Daniel Meech, Richard Gardner, Bruce Goodin and Samantha McIntosh, finished first at the Longines FEI Jumping Nations Cup of UAE in Abu Dhabi. Team Ireland took second place followed by Team Italy. Two days before, Ramzy Al Duhami (KSA) on Ted reigned supreme at the President Cup Grand Prix presented by Longines. He was followed by Norwegian rider Cecilie Hatteland on Alex and Switzerland’s Edwin Smits on Dandiego B Z.  Longines is proud to be the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping Nations Cup series.

On this occasion, the Swiss watchmaking brand was proud to present the Official Watch of the event, a model of The Longines Master Collection, displaying a blue dial and a blue alligator bracelet.

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Conquest V.H.P.,Longines unveils,Kohei Uchimura
15/02/2018
Corporate
Longines unveils the new Conquest V.H.P. advertising campaign

On Thursday 15 February 2018, Japanese artistic gymnast and Longines Ambassador of Elegance Kohei Uchimura joined the Swiss watchmaking brand in its elegant Boutique in the district of Ginza in Tokyo for the launch of his new Conquest V.H.P. advertising campaign. On this occasion, Kohei Uchimura proudly signed the new campaign visual and was given the opportunity to discover the numerous brand’s collections on display in the boutique with Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. Kohei also expressed how “hugely honored I am to be part of the Longines family, and I believe that the values close to my heart perfectly match with those dear to Longines.”

Considered by many as the best gymnast of all time – a discipline in which Longines has been involved since 1912 – Kohei Uchimura is perfectly in line with Longines’ motto “Elegance is an Attitude”, it was therefore natural for the winged hourglass brand to welcome him in the Longines Family of Ambassadors of Elegance.

On the same day, the Conquest V.H.P. was presented to a selected group of invited media at the Temporary Contemporary Gallery in Tsukishima, Tokyo. This model represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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The Longines Masters of Hong Kong; Patrice Delaveau; Aquila HDC; Longines Grand Prix win
12/02/2018
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The Longines Masters of Hong Kong 2018

From February 9-11, 2018, the vibrant city of Hong Kong welcomed the Asian leg of the Longines Masters series. Gathering some of the world’s best riders and horses for the delight of the numerous spectators in attendance, this three-day event perfectly combined remarkable sports performance with spectacular entertainment.  

Today was marked by the victory of French rider Patrice Delaveau on Aquila HDC in the Longines Grand Prix, ahead of Max Kühner on Cielito Lindo 2 and Daniel Deusser on Cornet d’Amour. In recognition for his/her great achievement, Patrice Delaveau was presented with an elegant Longines watch from the hands of Mr. Juan-Carlos Capelli, Longines Vice President and Head of International Marketing and Mrs Karen Au Yeung. On Saturday, all eyes were on the contestants of the Longines Speed Challenge, known as the world’s fastest trial. The challenge for the competitors of this event is to achieve the fastest time, knowing that a fault only leads to a two-second penalty, instead of the usual four. This rule pushes the riders to give their best and to run the course as fast as they can, creating a high-level of suspense.

Over the weekend, Longines has highlighted the Official Watch of the event, a lady model from the Record collection, featuring a white mother-of-pearl dial and diamond indexes. The Record collection combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

As the Title Partner of the Longines Masters, Longines is looking forward to the final stage of the 2017/2018 series, taking place for the first time in New York, from 26-29 April 2018.

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12/02/2018
Commonwealth Games
The Queen’s Baton Relay arrived in Melbourne

On 10 February 2018, Australian actress Tessa James had the honor of carrying the Queen’s Baton in Melbourne. She was wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, a special edition of the Conquest V.H.P. model bearing the colours of this great international sporting event. This exceptional timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

Longines is proud to be the Official Partner and Watch of the Queen’s Baton Relay, which will arrive on the Gold Coast in 53 days for the Opening Ceremony of the XXI Commonwealth Games. This unique multi-sport event, of which Longines is the Official Timekeeper, will be held from 4 April to 15 April 2018 and will gather athletes from seventy Commonwealth nations and territories.

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